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01 Micro-Influencer Agency Greece
Micro-influencers who punch above their follower count.
Micro-influencers are creators with 10,000 to 100,000 followers, and in Greece they consistently post the highest engagement rates on the platform. Mavericks casts micro-influencer campaigns from a cross-platform network of 600+ creators, with shortlists built on niche fit and per-post signals, not just follower count. Our experience spans 1,000+ campaigns for 160+ brand partners.
15.5M+
Combined Reach
160+
Brand Partners
600+
Creator Network
94%
Repeat Rate
Trusted by 160+ brand partners
1,000+ campaigns · 94% repeat rate
02 The Data
Smaller audience, bigger engagement.
Engagement rate is what separates a micro-influencer campaign from a mega-influencer one. Across our own campaign data, the pattern holds on every platform: as follower count drops, engagement climbs.
01 The Data
Instagram: 5-8%
Micro creators (10K to 100K) average 5-8% engagement on Instagram. Mega accounts on the same platform typically land at 1 to 2%.
02 The Data
TikTok: 8-15%
TikTok rewards micro creators more than any other platform. The algorithm surfaces content on merit, not follower count, so a 30K creator can outperform a 1M creator on the same sound.
03 The Data
YouTube: 3-5%
Lower in raw percentage, but each interaction carries more weight. A comment on a 20-minute video signals more than a like on a Reel.
Want the full engagement data by platform? Read our micro-influencer engagement rates guide for Greece.
03 Featured Work
Campaigns that moved the feed.
Brand × creator collaborations that turned reach into culture — and culture into results.
04 Why Micro
Why Greek brands work with micro-influencers.
Micro-influencers are not a smaller version of a mega campaign. They solve a different problem: trust, niche reach, and a cost efficiency a mass-audience creator cannot match.
01 Why Micro
Authenticity
A micro-influencer's audience follows them for a specific shared interest, not because they are famous. Their recommendation reads as a friend's opinion instead of a paid placement.
02 Why Micro
Niche audiences
A 40,000-follower creator in a focused niche can reach a meaningful share of that audience directly. A general mega creator with ten times the followers often reaches the same audience less precisely.
03 Why Micro
Cost efficiency
Cost per engagement is almost always lower with micro creators. Several micro-influencers at a fraction of one mega-influencer's fee typically generate more total engagement and more distinct audiences.
04 Why Micro
Portfolio coverage
Running several micro-influencers in parallel spreads risk across creators and niches, instead of betting the entire budget on one name and one audience.
04 The Roster
The faces moving the feed.
Exclusive talent across gaming, lifestyle, tech and comedy — large-format, with the audiences brands actually want and the data to back it.
Lifestyle
PanosDent
2.56M
Followers
5.2%
Engage
155K+
Avg views
Food
Dimitris Michailidis
2.11M
Followers
3.1%
Engage
180K+
Avg views
Gaming
ItsOnlySkillz
1.34M
Followers
5.6%
Engage
130K+
Avg views
Sports
Dimitris DK Kyrsanidis
1.32M
Followers
6.8%
Engage
220K+
Avg views
Gaming
Gianuba
1.19M
Followers
5.4%
Engage
85K+
Avg views
Gaming
Hacky
951K
Followers
5.5%
Engage
95K+
Avg views
Gaming
TechItSerious
759K
Followers
5.8%
Engage
145K+
Avg views
Gaming
LegitGamingGR
736K
Followers
5.6%
Engage
42K+
Avg views
Gaming
Gunzar
696K
Followers
5.9%
Engage
90K+
Avg views
Fitness
Deve Geterian
614K
Followers
5.1%
Engage
75K+
Avg views
Comedy
Kalagatsis
566K
Followers
6.5%
Engage
110K+
Avg views
Lifestyle
Frankie Pask
564K
Followers
4.8%
Engage
55K+
Avg views
Comedy
Marlex
522K
Followers
9.5%
Engage
120K+
Avg views
Lifestyle
Mike Dokas
485K
Followers
6.2%
Engage
65K+
Avg views
Gaming
Javou
477K
Followers
5.3%
Engage
70K+
Avg views
Comedy
ItsPsi
468K
Followers
7.2%
Engage
80K+
Avg views
Sports
MPAM FC
466K
Followers
10.5%
Engage
68K+
Avg views
Comedy
James Alikakos
454K
Followers
6.8%
Engage
75K+
Avg views
Sports
Petsas
422K
Followers
6.2%
Engage
60K+
Avg views
Sports
Madney
388K
Followers
6.5%
Engage
50K+
Avg views
Sports
GreekGoalkeeper
376K
Followers
5.2%
Engage
58K+
Avg views
Lifestyle
Meowreeee
338K
Followers
5.5%
Engage
48K+
Avg views
Gaming
NinjaCakeAssassin
307K
Followers
5.8%
Engage
45K+
Avg views
Lifestyle
Alexandra Efe
294K
Followers
5.8%
Engage
40K+
Avg views
Gaming
GemiFrap
263K
Followers
5.9%
Engage
38K+
Avg views
Filmmaker
Skrap
249K
Followers
6.6%
Engage
Gaming
GeoHunter
208K
Followers
6.3%
Engage
35K+
Avg views
Gaming
FIFANOIDX
157K
Followers
4.8%
Engage
22K+
Avg views
Entertainment
Dorii
157K
Followers
5.4%
Engage
25K+
Avg views
Fashion
Mortasia
42K
Followers
10.1%
Engage
05 The Cadence
How we run a micro-influencer campaign.
Managing several micro-creators at once has real coordination overhead. This is where Mavericks adds value: one brief, one contract structure, and one report instead of a dozen separate threads.
- 01
Define the audience
We start from the niche, not the follower count: category, tone, and the audience the brand actually needs to reach.
- 02
Shortlist and vet
We shortlist from a cross-platform network of 600+ creators, checking content fit, posting history, and engagement quality, not just the headline rate.
- 03
Brief and produce
Creators keep creative latitude inside a clear brief: mandatory messages, usage rights, and timing are locked before production starts.
- 04
Launch and report
Multiple creators publish inside a coordinated window, and reporting rolls up cost per engagement across the whole roster, not just reach.
06 Where Micro Wins
Micro-influencer categories that convert.
Some categories are built for the micro-influencer model. These are the ones we cast for most often.
01 Where Micro Wins
Beauty and skincare
Micro creators can show real texture, application, and results, without a studio-polish gap between the content and the product's actual use.
02 Where Micro Wins
Food and cooking
Greek food content drives high save rates. A micro creator's recipe or review keeps circulating long after the post goes up.
03 Where Micro Wins
Gaming
Gaming audiences trust gear and title recommendations from a creator who plays the same games they do, more than from a general entertainment name.
04 Where Micro Wins
Fitness and wellness
Training credibility matters more than reach for supplements, apparel, and wellness brands, and a micro creator's daily habit content builds exactly that.
07 FAQ
Frequently asked questions
The practical questions brands ask before running a micro-influencer campaign in Greece.
What counts as a micro-influencer in Greece?+
A creator with 10,000 to 100,000 followers. In the Greek market, that range often reaches a meaningful share of a specific niche audience, with engagement rates well above what mega accounts post.
How much does it cost to work with a micro-influencer in Greece?+
In our 2026 rate breakdown, micro-influencers (10K to 50K followers) charge €400 to €2,000 for an Instagram or TikTok post, and €1,500 to €5,000 for a YouTube integration. Creators toward the upper end of the micro range price closer to our Mid tier. See our full influencer marketing pricing guide for the complete table.
What is the difference between nano, micro, and macro influencers?+
Nano creators have under 10,000 followers. Micro-influencers sit at 10,000 to 100,000, with the tightest and most engaged communities. Macro and mega creators run from a few hundred thousand followers into the millions, trading engagement rate for raw reach.
How does Mavericks select micro-influencers for a campaign?+
We shortlist from a cross-platform network of 600+ creators using niche fit, content quality, posting history, and available engagement signals, not just follower count. The brief decides how many creators run in parallel.
Can micro-influencers run TikTok or Instagram campaigns specifically?+
Yes. TikTok in particular rewards micro creators, since the For You feed surfaces content on signals beyond follower count. See our TikTok agency Greece page for platform-specific detail.
Ready to test the micro-influencer model?
Tell us the category and budget. We return with a micro-influencer shortlist from a network of 600+ creators, sized to your goals.
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