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Sports
Category Creator
📍 Thessaloniki, Greece · ⭐ 4+ Years · 🗣️ Greek, English
MPAM FC
Thessaloniki football club. Real matches, real fans. 453K followers, 10.5% engagement.
@pamairii
YouTube219KInstagram95KTikTok138.1K
Match-Day ContentTactical AnalysisAcademy & TrainingFan CultureClub Storytelling
453K
Total Reach
10.5%
Engagement
3
Platforms
4+
Years
Platform Breakdown
YouTube
219K
Primary platform (48% of reach). Full match vlogs, tactical breakdowns, behind-the-scenes training, player interviews, post-match analysis. Longest-form content allows deep storytelling, monetization and algorithmic reach beyond follower base.
TikTok
138.1K
Viral velocity engine (30% of reach). Highlights reels, viral moments, fan reactions, short tactical clips, emotional match-day content. Short-form drives algorithmic reach; platform shows strong growth trajectory.
95K
Community hub and conversion driver (21% of reach). Match-day behind-the-scenes, player spotlights, community moments, merchandise drops, event announcements. Strong link-driving capability for external campaigns and direct action.
Why Partner
Value Propositions
Real club with stadium, academies and active roster
MPAM FC is a registered sports club in Thessaloniki with its own pitch and youth academies running under the same organization. A real squad that plays on a real field. The content comes from operations that exist off-camera first.
10.5% engagement on match-day content
Across YouTube (219K), TikTok (138.1K) and Instagram (95K). The audience is hardcore football, not casual sports browsers. They argue tactics, show up for match-day posts and react in real time.
Institutional brand partners already integrated
Pamestoixima.gr, Cosmos Sport, Adidas and Match Masters are current partners. The model is sponsor-of-the-club rather than influencer fee, which reads differently for both sides.
Match-day content is the real material
Training access, pre-match, in-match, post-match, academy moments, locker room, fan culture. The content is the club being the club, cut for distribution. No scripted narrative layer.
About
MPAM FC is a real Thessaloniki football club that also runs a content operation. A registered sports organization with a first team that plays on its own pitch, youth academies running under the same structure, and a content ecosystem across YouTube (219K), TikTok (138.1K) and Instagram (95K) that reaches 453K followers at 10.5% engagement.
The approach is structurally authentic because it has to be. Real matches, real training sessions, real academy moments, real fan reactions. No scripted narrative layer. The content is the club being the club, cut for distribution.
That combination of institutional credibility and content output is the partnership case. Current brand partners are Pamestoixima.gr, Cosmos Sport, Adidas and Match Masters. What a brand gets is a community plugged into real fixtures, a real training ground and a real youth pipeline, which is the backdrop that makes the activations land harder than a pure creator channel.
Notable Brand Partners
Pamestoixima.grCosmos SportAdidasMatch MastersRevolutVodafone
Brand Fit
MPAM FC is a natural fit for sports brands, athletic apparel, training/fitness products, and betting platforms, but also for brands seeking authentic community validation. Their audience skews toward active sports enthusiasts, 18-35 males with high disposable income, and engaged fans willing to purchase merchandise and attend matches. Brands should approach MPAM FC not as influencers but as media property partners with institutional credibility.
Content Style
Direct, unfiltered, behind-the-scenes authenticity. No polish for polish's sake. They show wins and losses, celebrations and frustrations, victories with tactical analysis and defeats with genuine reflection. Content feels institutional and credible, like it's coming from the club itself, not a hired external voice. Match-day coverage, training access, player spotlights, and fan reactions form the core narrative.
Audience
Audience Insight
They've cultivated an audience of hardcore football enthusiasts with skin in the game, fans who attend matches, argue about tactics, buy merchandise, and defend the club online. This is not a casual audience; it's a stakeholder base. High emotional investment translates to high engagement and strong brand recall. Audience skews male (78%), aged 18-35, with meaningful disposable income and demonstrated purchase behavior (merchandise, tickets, match attendance).
Demographics
Geography
Greece70%
Cyprus10%
International20%
Age Range
13-1710%
18-2438%
25-3442%
35+10%
Gender Split
72%
Male
28%
Female
Ready to partner with MPAM FC?
Thessaloniki football club with 453K followers across YouTube, TikTok and Instagram. 10.5% engagement on real match content, training access and academy moments.
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