01 Influencer Marketing Agency, Greece
We connect ambitious brands with the creators Greek audiences actually trust, and we run every campaign on data, from first brief to final report. One team, one contract, full accountability.
Revolut
@pamairii
Old Spice
@hackygram
Adidas
@mortasiaaa
Revolut
@karpouzisfetas
Mavericks by the numbers
03 The Basics
Brands partner with trusted creators to reach audiences through native content. Done well, it earns attention instead of buying it.
The Greek creator economy is unusually dense for a market of 10 million people. Instagram and TikTok penetration among 18-35 year olds outpaces the EU average, and local creators hold engagement rates that international placements rarely touch, because their audiences are local, loyal, and tight-knit. Half a million views delivered through a familiar voice convert very differently from half a million display impressions, and that difference is the entire business case for working with creators instead of buying media.
The voice is the asset. A creator who grew up with the same language, humor, and references as their audience cannot be replicated by a translated global campaign, no matter the budget behind it. Our roster is built from such original voices, each with established credibility in a niche, from food and fitness to comedy, gaming, and fashion. The content they produce feels native to the platform and the culture, which is exactly why it outperforms.
04 The Offering
Six services, one accountable lead. From your brief to the post-campaign report, the same person owns the outcome.
01 The Offering
We pair your brand with creators whose audience matches your target customer. Lifestyle, food, fitness, gaming, comedy, fashion, every roster pick is screened for audience quality, not follower count. You choose from a shortlist of real candidates, not a database dump.
02 The Offering
Concept, content plan, platform selection, timeline, and KPIs locked before any creator is briefed. You see the plan, the cost, and the expected outcome before committing. Strategy is the foundation, not a deliverable.
03 The Offering
Creator-led native content for Reels, TikTok, and YouTube. Script direction, on-set coordination when needed, and one consolidated brand review round. The result reads as the creator's own work, because it is.
04 The Offering
Reach, engagement rate, view-through, saves and shares, click-through, and conversion attribution via UTM or affiliate codes. Every campaign closes with a written report: what worked, what did not, and what to do next round.
05 The Offering
Ongoing partnerships that build the association between your brand and a creator's audience over time, compounding returns with every post. Renewal terms and exclusivity windows are set upfront.
06 The Offering
Local voices for brands entering the market. Revolut and Adidas used this exact route, with briefing, contracting, and reporting handled by our team. One local partner, one contract, full visibility for HQ.
06 Why Mavericks
Five structural differences in how we operate. Not marketing claims, just the operating model.
27+ dedicated creators instead of a marketplace of thousands. Faster matching, cleaner contracts, zero competitor conflicts. Every creator is someone we work with personally, not a row in a database.
Briefs are matched on audience data, engagement quality, and past campaign performance, never on gut feel or availability. The match is explainable: you see why each creator fits.
e-Food, Revolut, Adidas, Old Spice. Food delivery, fintech, sport, FMCG, domestic and international. Campaign references available on request.
One Mavericks lead from brief to final report. Contracts, payments, approvals, and reporting all run through us. Your team reviews the output, not the logistics.
Headquartered in Thessaloniki, with in-person creator relationships and inside knowledge of the local market. We were built here, not franchised here.
07 The Work
A sample of live brand × creator work from the network. Every tile links to the full story.
Four partnerships show the range. e-Food activated lifestyle and food creators to push app orders in the big cities. Revolut entered the market through local voices its future customers already followed. Adidas put sport and lifestyle creators behind product launches. Old Spice leaned into the network's comedy talent for its humor-led positioning. Different categories, same operating model: creator-led content, delivered end-to-end.
See All Case Studies08 The Process
Four steps, one accountable team, a predictable cadence with no surprises.
Step 1
Share goals, audience, and timeline. We align on KPIs, platform, and budget first. Most briefs are scoped within two working days.
Step 2
We shortlist creators from the network using audience data and performance history. Each option comes with a creative direction concept. You pick the voice.
Step 3
Creators produce native content; we manage briefing, approvals, and posting. One review round for your team, then the content goes live on the creator's own channels.
Step 4
A full report with reach, engagement, and attribution data closes every campaign. Learnings feed straight into the next one.
After the campaign: you keep the full data set and we walk through it together on a debrief call. When a campaign performs, ambassador terms are usually the next conversation.
09 Questions
The questions brands ask us most often. Don't see yours? Drop us a line.
We identify, contract, and manage Greek creators for brand campaigns, handling strategy, content briefing, execution, and performance reporting end-to-end. From a single Instagram story to a multi-platform activation, Mavericks takes the campaign from brief to final report. One contract with us covers the whole chain.
Campaign costs depend on creator tier, platform, and duration. Mavericks works with brands on campaigns ranging from a focused single-creator activation up to full multi-creator brand programs. Most brands start with a pilot to validate creative direction before scaling. Contact us for a tailored quote based on your goals and timeline.
It depends on scope. A single-creator activation moves fastest, a multi-creator program is scheduled in waves, and the timeline is agreed at the brief stage so there are no surprises. For TikTok campaigns specifically, our standing cadence is 14 days from brief to live.
Yes. The roster spans niche voices with smaller, high-trust audiences and creators with followings in the millions. The brief decides the mix: awareness goals usually favor reach, while conversion and community goals often perform better with tighter audiences.
Instagram and TikTok dominate Greek influencer content in 2026. YouTube is strong for long-form and review content. Mavericks manages creators natively across Instagram, TikTok, and YouTube so your brief can be matched to the right platform for your audience, not the other way around.
We manage an exclusive roster of 27+ vetted creators, not a general marketplace of thousands. We use data-driven matching to connect brands with the right creator voice, and every campaign includes structured performance measurement so you know what worked. Ask us to walk you through a past campaign and the data behind the match.
Yes. Brands like Revolut and Adidas have partnered with Mavericks to reach Greek consumers through local creator voices. We handle all creator contracting, briefing, and reporting locally, so international teams get a single accountable point of contact.
Mavericks is headquartered in Thessaloniki, Greece. We serve brands nationally across Athens, Thessaloniki, and the Greek islands, and work internationally for brands entering the Greek market.
Tell us about your brand and goals. We'll come back within 24 hours with creator recommendations tailored to your brief, plus a realistic budget range.
We respond within 24 hours. NDA on request.
Trusted by 160+ brand partners
94% repeat rate
05 The Roster
Hand-selected, contractually exclusive, matched to briefs with our own data model. These are the faces behind the campaigns, and every profile lists followers, engagement, and platform mix.
