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Campaign Highlights
Work that moves culture.
Real campaigns. Real creators. Real impact across Greece's most ambitious brand partnerships.
In the wild
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Portfolio
EuroBasket
@gonnaaaam7
FIBA EuroBasket 2025 venue activation, sports creator
POCO
@mrantouon
POCO product portrait, tech creator
Adidas
@mortasiaaa
Adidas on-foot campaign, streetwear creator
Revolut
@karpouzisfetas
Revolut custom card portrait, lifestyle creator
Adidas
@chriskarakatsanis
Adidas lifestyle portrait, streetwear creator
Ultrex
@w1ndz_official
Ultrex cleaning moment, gaming creator
Vodafone
@chriskarakatsanis
Vodafone portrait, streetwear creator
Adidas Originals
@chriskarakatsanis
Adidas Originals editorial portrait, anchor creator
Armani Beauty
@mrantouon
Armani Beauty campaign, premium beauty creator
EuroBasket
@gonnaaaam7
FIBA EuroBasket 2025 spotlight, sports creator
EuroBasket
@elena_mariposa
FIBA EuroBasket 2025 courtside, sports creator
Intersport
@intersportgr
Intersport campaign portrait, in-house talent
L'Oréal Men Expert
@marinosalexandros
L'Oréal Men Expert grooming portrait, lifestyle creator
Featured Campaigns
Entertainment
Adidas
Adidas Greece
Adidas Greece needed to stay visible across all digital verticals: gaming, fashion, lifestyle. The goal was cultural resonance across every major creator niche.
EntertainmentAwareness
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Gaming
Old Spice
Old Spice × Greek Gaming Culture
Old Spice came to Mavericks looking to establish brand relevance with Greek Gen Z men, a cohort largely unreachable through traditional media. The grooming category in Greece skewed older and femme led, and Old Spice needed credibility inside the cultural space young men actually live in: gaming, streaming, and lifestyle creator content.
GamingGen Z
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Fintech
Revolut
Always-On Growth at Scale
Revolut needed to build sustained user acquisition in the Greek market across a 3-year partnership. Not a one-off campaign, but an always-on creator engine.
FintechUser AcquisitionAlways-On
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Always-on
e-Food
e-Food × Everyday Greek Creators
e-Food is one of the most used apps in Greece, which is both the opportunity and the problem. Everyone already knows it. The job isn't awareness; it's staying daily-relevant inside the content habits of creators' audiences without every piece reading as a promo. We needed cadence over bursts, cohort variety over single-face ambassadorship, and the flexibility to fold in merchant co-brands (Domino's on the platform) without disrupting the through-line.
Always-onMulti-creator
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