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03 Featured Work
Campaigns that moved the feed.
Brand × creator collaborations that turned reach into culture — and culture into results.
01 Influencer Agency, Athens, Greece
Mavericks is headquartered in Thessaloniki and runs influencer campaigns in Athens and across Greece. 600+ creator network. Brief to live campaign in 14 days.
02 The Market
Athens concentrates the highest density of consumers, brands, and creators in Greece. Running a campaign in the capital means reaching the country's most commercially active audience.
Across lifestyle, food, fashion, sports, gaming, comedy, and more.
Discovery, shortlist, production, launch. Predictable cadence, fast execution.
e-Food, Revolut, Adidas, Old Spice, and more.
Want the full market context? Read our analysis on the Greek creator economy in 2026.
03 Featured Work
Brand × creator collaborations that turned reach into culture — and culture into results.
04 The Roster
Our network includes creators based in Athens and creators with a strong Athens-connected audience. Here are the categories with the deepest Athens reach.
01 The Roster
Athens-based lifestyle creators covering urban culture, neighbourhoods, nightlife, and daily city life. High organic reach with the 18 to 34 Athens demographic.
02 The Roster
Food creators documenting Athens' restaurant scene, from neighbourhood tavernas to fine dining. Strong conversion to in-person visits and delivery orders — e-Food campaigns included.
03 The Roster
Greek fashion and beauty creators with significant Athens audiences. Ideal for product launches, seasonal campaigns, and brand awareness in the fashion segment.
04 The Roster
Fitness, running, and sports creators connected to the Athens sporting community. Relevant for sportswear, supplement, and wellness brands — Adidas campaigns included.
05 The Cadence
A proven cadence. We move fast without skipping the steps that make a campaign perform.
Step 1, Day 1 to 2
Brief intake, ICP clarification, KPIs lock-in.
Step 2, Day 3 to 5
3 to 5 creator options, plus creative direction proposal.
Step 3, Day 6 to 10
Content production and brand approval cycle.
Step 4, Day 11 to 14
Posting, monitoring, mid-campaign optimization.
Post-campaign: 1-page report and 30-min review call within 72 hours of campaign end.
06 Pricing
Transparent starting prices. Final budget depends on creator tier, content scope, and campaign duration.
Spotlight
From 5,000 EUR
Single creator or small group campaigns. Pilot territory for new brands.
Coordinated
From 20,000 EUR
Multi-creator activations. Most popular tier for ongoing brand work.
Scale and Custom
From 50,000 EUR
Network-wide programs. Quarterly or annual brand partnerships.
07 Questions
The questions brands ask us most often about Athens campaigns. Don't see yours? Drop us a line.
No. Mavericks is headquartered in Thessaloniki. We run Athens campaigns remotely and through in-person creator meetings in the city. Not having a local office has zero impact on campaign delivery — our creators, clients, and workflows are fully distributed across Greece.
We start with your ICP, KPIs, and brand voice. From our 600+ network, we shortlist 3 to 5 creators whose audience demographics, content style, and past performance align with your Athens-focused goals. Athens-based or Athens-relevant creators get priority for local activations.
Spotlight campaigns (single creator or small group) start at 5,000 EUR. Coordinated multi-creator activations start at 20,000 EUR. Scale and custom programs start at 50,000 EUR. Final budget depends on creator tier, content scope, and campaign duration.
We track reach, view-through rate, engagement rate, save and share rate, click-through rate when links are involved, and conversion attribution via UTM tags or affiliate codes when applicable. Every campaign closes with a 1-page report and a 30-min review call.
Yes. Most new clients start with a Spotlight tier pilot. A single-creator campaign is the fastest way to test creative direction, audience response, and our working relationship before committing to a larger program.
Yes. We sign a Mavericks to creator contract that covers usage rights, exclusivity windows, content approval flow, and payment terms. You sign one contract with us, and we handle the rest.
Looking for TikTok specifically? See our TikTok Agency Thessaloniki page.
Headquartered in Thessaloniki, running campaigns in Athens and across Greece. In-person creator meetings, fast turnaround, and deep understanding of the Greek market.
We respond within 24 hours.
Trusted by 160+ brand partners
94% repeat rate
04 The Roster
Exclusive talent across gaming, lifestyle, tech and comedy — large-format, with the audiences brands actually want and the data to back it.
