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FilmmakerFashion
Filmmaker Creator
Skrap
@softsis
The Channels
Platform breakdown
TikTok
71.1K
His most active surface and where the adidas Originals work ran. 2.5M likes across 184 videos.
41K
6.6% engagement across his twelve most recent posts. Where the Prada Beauty and YSL Beauty placements ran. 66 posts: low frequency by habit, not by accident.
YouTube
137K
His largest number and his quietest channel: 339 videos built from 2013, newest upload December 2025. Evidence of a decade of craft and of an audience he built himself, not a placement to brief today.
Why Partner
Value propositions
adidas Originals, Prada Beauty and YSL Beauty have all booked him
Every one carries #ad and the platform's own paid-partnership flag: adidas Originals March 2026 (#createdwithadidas), Prada Beauty October 2025, YSL Beauty November 2024. Luxury and sportswear both clear him, which is not a common overlap on a Greek roster.
His audience's top interest is Camera and Photography, at 30.2%
Third-party panel data, and it is the whole case for him. People follow him for how the thing is made. Clothes, shoes and accessories follow at 25.0%, which is why the fashion and beauty bookings land rather than merely run.
9.5% engagement on Instagram, and 92.9% of that audience is Greek
Panel-measured median. For scale, the 555K food account on this roster runs 0.7%: rate and reach trade against each other and he sits on the rate side. Concentrated in Thessaloniki at 11.8% and Athens at 8.2%.
Shoots, cuts and finishes his own work
Cinematography, camera and edit, trained through a film-studies scholarship and a decade of long-form. Founder of Hackney Clothing since 2019, a streetwear label with a physical store: a creator who also sells a product.
The Story
About Skrap
Stefanos Lecic, Softsis, or Skrap, was born in Thessaloniki in 1999 to a Serbian father and a Greek mother, and started learning both mother tongues at the age of two. That bilingualism is not a footnote; it is why his work travels past the Greek border when most Greek creators' work does not.
He graduated from the Music School of Ilion in 2017 and took a scholarship to study film at a private college in Thessaloniki. Cinematography, camera operation, editing, he does all of it himself, and taught himself most of it.
Since 2019 he has run Hackney Clothing, a streetwear label with a physical store in Greece.
He took part in the SNF Dialogues discussion "YouTube: a Parallel Universe," speaking to the platform's cultural weight rather than its metrics.
Notable Brand Partners
Brand Fit
Fashion and streetwear (he runs a label), creative tools, cameras and audio gear, and any brand that needs the content itself to be well made rather than merely well distributed. His bilingual Greek-Serbian reach makes him a genuinely unusual asset for Balkan-market campaigns, a lane almost no Greek creator can service. Best used where production quality is the message.
Content Style
A filmmaker's sensibility applied to short-form: composition, camera, edit, all his own and mostly self-taught. Long-form is where the craft was built and it shows in the cuts, but the current work is TikTok and Instagram. Brand integrations land when production quality is the message rather than the wrapper.
Audience
Audience insight
Read the platforms by activity, not by follower count, because they disagree. YouTube is the biggest number at 137K and it is dormant: 339 videos built from 2013, but the newest upload is a lost vlog from 2022 and nothing since. That channel is evidence of a decade of craft and of an audience he built himself. It is not a placement you can buy today. Where he is alive is TikTok at 71.1K with 2.5M likes, and Instagram at 41K running 6.6% engagement across his last twelve posts. That 6.6% is the number that matters here, and it is roughly ten times what a 555K food account manages, because a smaller responsive audience beats a large passive one. Brief him on short-form and on the Balkan lane his bilingualism opens. Do not brief him as a YouTuber.
The Audience
Demographics
Geography
Greece92.9%
Cyprus2.3%
International4.8%
Age Range
13-1711.2%
18-2456.9%
25-3427.7%
35-443.4%
Gender Split
66.4%
Male
33.6%
Female
Ready to partner with Skrap?
Brands that need the content itself to be well made, and campaigns that have to cross the Greek border.