LoadingΦόρτωση
The Channels
Platform breakdown
TikTok
29K
Her larger platform, carrying 1.3M likes, and the one that states her niche in her own words: alternative gothic fashion, body jewellery, sportswear brands. That last category is not a coincidence next to the Adidas Superstar work.
13.4K
Seventy posts, roughly 190 followers earned per post, 10.1% engagement across the twelve most recent. The post count held at exactly 70 across two checks hours apart while her following moved: active, and deliberately not posting.
Why Partner
Value propositions
adidas booked her three times, Vodafone CU once
All four carry #ad and the platform's own paid-partnership flag: adidas Originals September 2025, adidas GR August 2025, the adidas Superstar campaign March 2025, Vodafone CU September 2025. Two of the three names on this roster sit inside the same adidas GR pipeline.
1.3M likes on 29K TikTok followers
Her larger platform and the one that names her niche in her own words: alternative gothic fashion, body jewellery, sportswear brands. That last category is why the adidas work is not a coincidence.
10.1% engagement on Instagram across 13.4K
Measured over her twelve most recent posts. Seventy posts total, roughly 190 followers earned per post. The count held at exactly 70 across two checks hours apart while her following moved: active, and choosing not to post.
Runs her own label, MORTAMIN
She is not only a creator for hire. Alternative fashion is what she sells as well as what she posts, which is why a styling brief lands with someone who has had to make the product too.
The Story
About Mortasia
Anastasia Mortopoulou works as Mortasia, and she edits harder than anyone else on this roster. Seventy posts against 13.4K Instagram followers is not a slow account, it is a filter. Her Instagram bio is one word: STYLIST. No positioning statement, no link tree. The same instinct that keeps 70 posts at 70 keeps the bio at one word.
She is from Thessaloniki, studied in Ioannina and now lives in Athens. She was the youngest contestant on My Style Rocks, where the register she still works in was already visible: dark influences from foreign designers, expensive pieces worn against secondhand ones, accessories treated as seriously as the clothes.
Her TikTok describes her lane in her own words: alternative gothic fashion, body jewellery, sportswear brands. That last category is why adidas is not a coincidence, and she has run four labelled paid campaigns for adidas and Vodafone CU.
The ambition she stated on television, to build her own line, is now MORTAMIN. She is a creator who has had to make and sell the product, not only style someone else's.
Notable Brand Partners
adidasVodafone CU
Brand Fit
Fashion and lifestyle, apparel, footwear, accessories, and the objects that sit alongside them. The deliverable is content; the styling sensibility is why it is worth buying. The Adidas Superstar campaign is not a reference, it is a precedent, it is ours, and it was a content-creator booking, so it supports exactly this pitch and no larger one. At 13.4K she is a precision instrument: wrong for awareness, right for taste-making, lookbooks, and product-as-object work where composition carries the sell.
Content Style
Fashion and lifestyle, composed rather than captured. Low volume by choice, roughly 190 followers earned per post, on a feed of 70. The work reads as considered: styling sensibility applied to content, not styling as a separate service.
Audience
Audience insight
Her audience is 61.6% men, which is the fact a fashion brief has to start from. She works alternative gothic fashion, body jewellery and sportswear, and the people who follow that from her are mostly young men: 45.8% are 18-24 and 43.1% are 25-34, so nearly nine in ten sit under 35. That is a menswear and streetwear audience wearing a stylist's eye, not a womenswear audience. Engagement runs 10.1% against 13.4K Instagram followers, measured live across her twelve most recent posts. Roughly three times what the 555K food account on this roster manages by the same method: small curated accounts outperform large ones on rate, and this is the seventy-post account that does not chase volume. For context rather than as a current claim: a panel measured her at 21.7% median in January 2024, when she had 15.47K followers. She has fewer followers now than she did then and the rate has roughly halved. Both belong in front of a brand, not only the flattering one. Average views stays blank because her posts are photographs and expose no view counter; likes are not views.
The Audience
Demographics
Age Range
13-175.4%
18-2445.8%
25-3443.1%
35-445.0%
Gender Split
61.6%
Male
38.4%
Female
Ready to partner with Mortasia?
Fashion and lifestyle work where composition carries the sell, not volume.