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SportsGaming
Sports Creator
Madney
@madney
Multi-Niche Creator
Θεσσαλονίκη, Ελλάδα · 4+ Years · Greek, English
Sports. Gaming. Sports cards. 380K followers across 6 channels.
YouTube173KTikTok74.8KInstagram62KTwitch42KKick11K
Sports CommentaryGaming ContentSports CardsFootball CommentaryCultural Humor
380K
Total Reach
6.5%
Engagement
5
Platforms
4+
Years
The Channels
Platform breakdown
YouTube
173K
Foundational channel for authority and long-form commentary. Algorithm favors sports and gaming content. Highest revenue potential per view. Builds credibility for brand partnerships.
TikTok
74.8K
Discovery engine and reach driver. Short-form adaptability. Younger demographic spike (13-17 and 18-24). Tests viral potential for main channel content.
62K
Community building and shop integration. Reels algorithm alignment with short-form content. Lifestyle bridging. Direct-to-fan sales platform.
Twitch
42K
Live engagement and real-time commentary. Subscription revenue and community depth. Sponsorship opportunities. Recurring revenue stream.
Kick
11K
Early-mover advantage on emerging creator platform. Gaming-focused. Potential exclusive content channel. Emerging revenue opportunity.
Why Partner
Value propositions
Three-vertical content: sports, gaming, sports cards
Football commentary sits alongside gaming content and sports cards culture. Most creators pick one vertical. The combination brings together a sports-literate audience, a younger gaming audience and a collectibles community on the same channel.
5-platform distribution including Kick
YouTube 173K, TikTok 74.8K, Instagram 62K, Twitch 42K, Kick 11K. Present on a newer streaming platform while the core audience sits on YouTube and Twitch. Brands get a newer-surface test without abandoning proven ones.
6.5% engagement on multi-vertical content
That engagement rate is uncommon when content spans three audiences. It means the audience stays through topic shifts rather than just tuning in for one vertical.
Thessaloniki-based, Greek-anchored football voice
70% Greece audience, Thessaloniki-based, grounded in Greek football discourse. Good fit for brands that want regional cultural grounding in Northern Greece rather than an Athens-default creator.
The Story
About Madney
Madney works across three content verticals that most creators keep separate: sports commentary, gaming, and sports cards culture. He now streams live on Kick at kick.com/madney, many fans still search for him on Twitch (his legacy platform), but Kick is where the live action happens today. The combination of verticals is the interesting part. Sports commentary gives him authority with a Greek and Cypriot audience that cares about football (search "madney fc" sees his football coverage). Gaming keeps him current with younger demographics. Sports cards connect him to a collectibles community that is starting to commercialize in Greece.
The platform spread is broad on purpose. YouTube main @Madneyy (173K) is the authority anchor, with @MadneyStreams (18K) hosting live-play broadcasts and stream replays. TikTok @madney (74K) and Instagram @madney (62K) drive discovery. Twitch hackypixelz (42K, legacy) supports older fans. Kick at kick.com/madney (10.5K and growing fast) is the active streaming home. 380K combined followers across six channels, 6.5% engagement.
Audience is 70% Greece and 10% Cyprus, 72% male, 80% in the 18 to 34 bracket. He is based in Thessaloniki, 4+ years active. On the brand side, the sports cards angle is the one worth flagging. As he builds that side of the business, partners are positioned close to an audience that is buying, not just watching. For brands considering a partnership: Madney FC (his football coverage handle) is the highest-engagement segment.
Notable Brand Partners
CardsHiveMambaCreatorshop
Brand Fit
Strong fit for sports betting platforms, gaming peripherals, collectibles brands, streetwear, energy drinks targeting 18-34 males. Particularly effective for brands that align with authentic positioning, not influencer-marketing theater. His cultural grounding in Greece/Cyprus prevents easy replication. Less suitable for mass-market commodities or generic sports sponsorships.
Content Style
Direct, no-jargon, opinion-forward. Comments on sports and gaming culture without pretending neutrality. Humor is observational, rooted in cultural context, not forced viral formats. Punchy on short-form; substantive on YouTube and Twitch where narrative builds deeper.
Audience
Audience insight
Heavily concentrated in 18-34 (80%), predominantly male (72%), Greek-based with meaningful international tail (20%). This audience doesn't respond to generic influencer sponsorships, they're loyal because Madney is authentic. They engage because he says things they think but don't see everywhere else. High engagement (6.5%) relative to reach signals community, not vanity metrics.
The Audience
Demographics
Geography
Greece70%
Cyprus10%
International20%
Age Range
13-1710%
18-2438%
25-3442%
35+10%
Gender Split
72%
Male
28%
Female
Ready to partner with Madney?
Reach 380K engaged followers across six channels. Sports commentary, gaming and sports cards audience. Thessaloniki-based Greek football voice.
