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GamingFitnessLifestyle
IRL Entertainment Creator
📍 Athens, Greece · ⭐ 10+ Years · 🗣️ Greek
Gianuba
10-year veteran who evolved from gaming into the most-watched real-world challenges in Athens
@gianuba
YouTube726KInstagram149KTikTok224KTwitch
Urban Challenges & SurvivalMinecraft & Roblox StorytellingLifestyle & Personal JourneysFood & Commercial Challenges
1.2M
Total Reach
5.4%
Engagement
4
Platforms
10+
Years
Platform Breakdown
YouTube Main
726K
Core platform. 10-20min narrative challenges and survival content. 85K+ average views indicate sustained audience habit and algorithmic favor. Video-first production quality anchors longer-form brand storytelling where products can demonstrate actual value.
TikTok
224K
Highest growth platform. Youngest audience concentration. 15-60sec challenge highlights convert well to short-form. Ideal for trend integration and product awareness campaigns where quick cuts and audio matter.
149K
Story-driven Reels and challenge teasers. Mixed entertainment and lifestyle positioning. High visual platform for brand aesthetics and product showcase before YouTube deep-dive content.
Why Partner
Value Propositions
Legitimacy across gaming and IRL content
10-year track record spanning two major content verticals. Audiences treat both channels seriously because he earned credibility in one before moving to the other. Rare creator maturity.
1.1M reach with 5.4% engagement
85K+ average views per video. This isn't inflated follower count, it's verified audience attention and actual sustained watch time. Engagement reflects genuine interest, not algorithmic manipulation.
Concentrated geography, maximum impact
82% Greece, 14% Cyprus. Perfect for brands targeting Southeastern Europe with budget efficiency. Local dominance beats international mediocrity. Zero wasted reach on irrelevant markets.
Young demographic with trust
42% aged 18-24, 38% aged 13-17. This is the cohort making purchasing decisions for tech, lifestyle, food, entertainment. They follow Gianuba, not algorithms.
About
Gianuba isn't a gaming creator who does IRL content on the side. He's an evolved entertainer who understands both production craft and audience psychology. For a decade, he built credibility in one of the toughest niches (competitive gaming), then used that foundation to dominate a completely different space (real-world challenges and lifestyle). That's the mark of someone who understands content at a systems level, not just trends, but why audiences care.
His transition from gaming wasn't a rebrand; it was a maturation. He brought the same production obsession and audience intuition to challenges, travel, and social experiments. The result: 1.2M followers (726K YouTube main, 83K YouTube Extra, 224K TikTok, 149K Instagram, plus Twitch) who treat his content like a drop they don't miss. His audience is 78% male, concentrated in the 13-24 age band, and 82% Greece-based. He's already worked with brands like Revolut, Adidas, and Old Spice, not as a paid voice-over artist doing scripted reads, but as a creator whose audience trusts his judgment enough to follow product recommendations.
Notable Brand Partners
Old Spicee-FoodDisney+RevolutAdidasTrendyolEldorado.gg
Brand Fit
Gianuba works best with brands targeting Gen Z and younger millennials in Southern Europe who care about authenticity and entertainment value. Ideal for products that benefit from real-world demonstration (tech, food, travel, gaming peripherals) and brands willing to integrate naturally into narrative content rather than demand standard sponsor reads. His audience expects genuine product integration, brands see higher conversion and lower skepticism as a result.
Content Style
High-energy, challenge-driven narrative. He doesn't explain, he demonstrates. Production quality is consistently polished (refined over 10 years), pacing is aggressive, storytelling treats every video like a mini-movie. For brand integration, he works product into challenge architecture rather than bolting it on as an ad read. Authenticity is non-negotiable.
Audience
Audience Insight
Gianuba's audience skews male (78%) and young (80% under age 24), but they're not passive viewers. They follow him across multiple platforms, engage consistently, and show purchase intent for sponsored products. Geography concentration (82% Greece) means lower reach ceiling but substantially higher relevance per view. This is an audience that values entertainment first, advertising barely at all.
Demographics
Geography
Greece82%
Cyprus14%
International4%
Age Range
<1312%
13-1738%
18-2442%
25+8%
Gender Split
78%
Male
22%
Female
Ready to partner with Gianuba?
1.1M followers. 5.4% engagement. 10 years of audience trust. Let's build something authentic together.
Start a BriefFor Creators
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