How Much Greek Influencers Charge in 2026

The question we get most often from first-time creator marketing buyers in Greece is also the one most agencies dance around: what does this actually cost?

Direct answer: there's no single number, but there are honest ranges. After delivering 1,000+ brand campaigns, we have enough data to give you a useful guide. This post lays out what Greek creators charge in 2026, what drives those prices up or down, and what you should actually expect to pay for different campaign types. For the full breakdown by tier and deliverable, see our detailed pricing guide.

This is not a price list. Pricing is always specific to creator, brief, deliverables, exclusivity, and usage rights. But after reading this you should know whether your budget is realistic for the outcome you want.

The honest 2026 ranges

Here's where Greek creator campaign pricing actually sits in 2026 — ranges based on agency-managed campaigns (not direct-to-creator transactions, which can be cheaper but carry more execution risk):

Single-deliverable campaigns

Multi-platform integrated campaigns

When a creator activates across YouTube + Instagram + TikTok + Stories for a single brand brief — what we'd call a "full multi-platform package" — pricing typically runs:

• Mid-tier creator multi-platform: €8,000 — €25,000
• Featured creator multi-platform: €15,000 — €40,000
• Top-tier creator multi-platform: €30,000 — €80,000+

Multi-creator coordinated campaigns

When 3-5 creators activate together with synchronized timing and consistent brand messaging:

• 3 mid-tier creators, single platform each: €15,000 — €45,000
• 5 featured creators, multi-platform: €60,000 — €200,000
• Multi-tier roster activation (mix of micro, mid, featured): €40,000 — €150,000

Long-term partnerships and exclusivity

For 6-12 month partnerships with multiple content drops + exclusivity windows preventing competing brand work:

• Single creator long-term: €25,000 — €150,000+
• Multi-creator long-term: depends entirely on roster size and exclusivity scope

What drives price up

Five factors push pricing toward the upper end of these ranges:

1. Exclusivity windows. Asking a creator not to work with competing brands for 6-12 months has a measurable cost. The bigger the category they're locking out (e.g., all telcos vs. one specific telco), the higher the premium. Expect 30-100% on top of base deliverable fees for meaningful exclusivity.

2. Usage rights. Standard creator deals give brands the right to share the creator's content within a specified window (typically 6-12 months) on the brand's owned channels. Extending that to paid media usage (running creator content as Meta ads, YouTube pre-roll, etc.) typically adds 50-150% to base fees.

3. Production complexity. A 30-second TikTok shot in the creator's bedroom is one cost. A 5-minute YouTube integration with brand-supplied product, multiple shoot locations, branded set design, and approval workflows is another. Production-heavy campaigns can run 2-3x base creator fees because the creator's time and team scale accordingly.

4. Speed and seasonality. Tight turnaround (under 2 weeks from brief to publish) carries a 20-40% premium. Holiday season campaigns (November-December) book out earlier and carry premium pricing in tier-1 creators.

5. Performance commitments. Some campaigns are scoped with guaranteed reach or engagement minimums. These shift cost-per-deliverable up because the creator (or agency) is taking distribution risk.

What drives price down

Four factors that can compress pricing:

1. Creative latitude. When the creator has full creative authority on how the brand integrates into their content, prices come down because the production overhead drops and the creator carries the brand-fit risk.

2. Long-term commitment. Multi-month or annual partnerships almost always trade lower per-deliverable fees for guaranteed deal flow. Both sides win.

3. Brand alignment. A creator who genuinely uses your category daily charges less to integrate it because their audience expects it. Bad alignment → premium pricing to compensate for execution risk.

4. Off-peak timing. July-August (Greek vacation season) and January-February are quieter periods. Campaigns booked in these windows often run 15-25% below tier average.

Cost ≠ value

Here's the critical part most pricing guides skip: cost per deliverable is not the same as cost per outcome.

A €15,000 single-creator campaign that drives 200 measurable purchase intent signals is more expensive than a €40,000 multi-creator campaign that drives 1,500. Cost-per-outcome is the metric that matters, and it's specific to brand category, audience overlap, creator-brand fit, and campaign creative quality.

In our experience, the brands that get the most value from creator marketing in Greece are the ones that:

• Run multiple campaigns over time with the same creators (relationship pricing + audience habituation)
• Set clear post-campaign reporting expectations so they can measure value, not just spend
• Allow creators meaningful creative authority within brand guardrails (cheaper production, better audience reception)
• Scale campaigns across multiple creators rather than betting a large budget on a single creator

How to get a realistic quote

If you're at the stage of building a budget for Greek creator marketing and want to know what your specific campaign would cost, the fastest path is:

1. Define the brief: brand, audience, objective, timeline, budget range, and creative latitude.
2. Send it to us at info@mavericks.gr or through /contact.
3. We respond within 48 hours with a creator shortlist, scoping notes, and pricing for 2-3 different scope options.

You can use our proposal as a benchmark even if you don't end up working with us. We'd rather you have an honest baseline than a vague estimate from a recommendation site.

A note on direct-to-creator pricing

Some brands prefer to negotiate directly with creators or their managers, bypassing agency representation. Direct deals are often 15-25% cheaper at the creator-fee level, but they carry costs in other dimensions:

• Execution risk: brief misinterpretation, late delivery, content quality variance
• Coordination overhead: multi-creator campaigns become very hard to synchronize
• Contract complexity: deliverable specs, usage rights, and IP terms have to be negotiated per creator
• Reporting fragmentation: you collect screenshots from each creator instead of consolidated metrics

For occasional one-off campaigns with a single creator, direct can work. For anything resembling a sustained creator marketing program, structured representation almost always pays back.

Bottom line

Greek creator marketing in 2026 is structured, mature, and predictable enough that you can build real budgets around it. The ranges in this post should let you:

• Sanity-check any quote you receive from a creator, agent, or competitor agency
• Build internal budget proposals with realistic numbers
• Understand which campaign types fit which budget tiers
• Plan multi-quarter creator marketing instead of one-off bets

For specific campaign quotes, see /brands or send a brief to info@mavericks.gr.

About Mavericks

Mavericks is Greece's leading creator and influencer talent agency. We represent 27 top Greek creators across YouTube, TikTok, Instagram, and Twitch — including PanosDent (2.5M followers), Dimitris DK Kyrsanidis (1.3M), Gianuba (1.1M), and 24 others. 1,000+ brand campaigns delivered. Headquartered in Thessaloniki. Contact: info@mavericks.gr.